Training is tailored to client needs, and often includes:
- Choosing the correct graphical displays for your content: bars, lines, areas, pies, tables, diagrams, or pictures
- Designing visuals concerned with content; knocking down non-information and computer administration (e.g. computer interfaces, clip-art, pictures, icons, movement, sound, 3-D effects, and other decorative tactics)
- Choosing typeface, font size, page layout, and other design considerations most appropriate for the content and the medium (paper vs. projected light display)
- Exercising caution when "enhancing" information with underlining, italics, boldface, upper case, shadows, font changes, and reverse text – moving toward increasing the use of whitespace (or "lightspace" for projected light)
- Testing readability of displays - how much text and data can be displayed while maintaining clarity and visual separation (balancing type size with line and letter spacing)
- Using animation in a projected light presentation to help explain content and results
- Using color to create "high-impact graphics" - graphics that highlight important points and enhance comparisons among pieces of information. Also, how to adjust color designs when moving from paper to projected light
- Understanding the "ground" rules for display composition – using correct background, midground, and foreground principles to establish relationships and set expectations across presentations
- Adding explanatory power to visuals by directly applying labels and special notations
- Avoiding encoding information and how to allow audiences to quickly apprehend information patterns by reducing legends, numeric and alpha codes, and crosshatching and color codes
- Move from raw data spreadsheets and "default" data graphics to high-quality and content-rich information designs<
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